Exactly exactly just How Robyn Exton grew popular dating that is lesbian Her
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Whenever Robyn Exton first launched her dating and networking that is social for lesbians and bisexual females, deficiencies in money for marketing designed she’d visit nightclubs armed with containers of spirits.
” when you look at the start we’d head to nightclubs by having a container of sambuca within one hand, and tequila into the other, and encourage girls to download the application in substitution for a go, ” claims the 29-year-old.
Then at UK lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing beyond your toilets that are portable out wc paper with leaflets advertising the software.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures rise steadily, then traction that is further gaining to good person to person.
Started in London, however with its headquarters moving to San Francisco a year ago in order to be nearer to US investors, also to be when you look at the thick for the burgeoning social networking scene, the Her software now has multiple million feminine users across the world.
‘Crazy’
Her came to be from Ms Exton’s frustration with current lesbian websites that are dating apps, which she did not think had been good enough.
She claims the marketplace ended up being dominated by “dating sites that have been initially designed for homosexual guys, and tuned red for lesbians”.